The Blog /
48Consulting:
48Consulting is a consulting firm that specializes in guiding novice and intermediate artists in pursuit of their musical aspirations. We provide a diverse suite of services at all levels that nurture and develop these goals into achievements. Our business builds relationships that are critical in defining the value that we bring to a client.
Not limited to the music industry, 48Consulting is sanctioned by many businesses to provide various perspectives on enhancing the quality of their business. Through our proprietary methodologies we guide organizational assistance, technology implementation, strategy development, or operational improvement services.
Follow us on our consulting journey as we share our philosophies on the music industry’s ongoing evolution. Our blog posts will encapsulate insight on development, management and marketing of your brand. You will be enlightened by business strategies that will enhance your ability for consistent success. We will also keep you informed on innovative start-ups, the social media approach and technological advances in the industry. No stone will be left unturned in our quest for YOUR success.
We don’t take our achievements for granted. Each day is a learning experience and what we’ve experienced over the years has been articulated in our culture and applied in a way from which our clients benefit.
At 48 Consulting, we don’t just consult clients, we mentor protégés.
WEBSITE – www.48Consulting.com
Corey Olenick a.k.a “Corey O’s” is an up and coming rapper/songwriter from Northern New Jersey. He has hooked up and worked with DJ Tedsmooth who works regularly with HOT 97.1, the hottest rap station in New York City.
Tedsmooth has also been dubbed the REMIX KING by P. DIDDY himself.
Corey O’s also has Jose “Choco” Reynoso in his corner who has worked with recent concerts such as Rock the Bells and artists such as Wu Tang Clan and Busta Rhymes, as well as visual designer Ney Pimentel who has worked with artists such as Wu Tang, Russell Simmons, LL Cool J, Madonna and the Wailers among others.
Corey O’s was born in Manhattan, NY and moved to Northern New Jersey at a very young age. Having a suburban base Corey O’s raps about partying, enjoying life, chasing his dream, and also tells life stories.
Corey O’s has been in the studio and under the eye of George 48 | 48Consulting for the past 10 months. Corey O’s mix-tape “The Chosen” will flood the markets at the end of August 2011 and is expected to have a serious impact on the hip-hop industry.
••••••• Photography by DIEGO VALLEJO – CLICK FOR PORTFOLIO
CLICK FOR MUSIC – www.CoreyOs.com
I’m excited to announce that another one of my logo has been chosen from over 150,000 logos from all over the world logo designers from more than 100 countries for the new Logolounge MASTER library SHAPE & SYMBOL Logos.
Each book is specialized in logos and focuses on themes like Initials & Crest, Animals, Birds and Mythology, Shapes and Symbols, Nature and Food and Arts and Culture. It’s published by Rockport who is THE publisher of logo design books in the world.
Selected by a panel of respected brand experts. The logos were chosen based on longevity, originality and superlative aesthetics.
The LogoLounge books are internationally recognized as a premier design industry resource and have become the best-selling series of design books in the Rockport line. In addition, top-tier logo designers share their insights on the values, traditions, and future of design.
Author of the books are Bill Gardner and Catharine Fishel.
Bill Gardner is president of Gardner Design USA, and his work has been featured in many magazines and exhibits worldwide.
Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. She is the author of a number of Rockport books and writes for many international design magazines.
Click To View LogoLounge’s Master Library, Volume 4: 3000 Shape & Symbol Logos
The Ingenuity Behind Product Names And The Slogans That Make Them Cool
PRODUCT: Bored to Death
SLOGAN: A Noir-Otic Comedy
[sloh-guhn]
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
I don’t think there could’ve been a better tagline for HBO’s original hit series, Bored to Death. The show is about a young Jewish writer living in New York City who’s struggling to produce his next novel and hatches a plan to provide unlicensed investigative work for the desperate few.
The tagline, ‘A Noir-otic Comedy’, is a conjoining of two words, noir and neurotic, that touches on two distinct elements in the series. ‘Noir’ is used as a nod to the studio-era crime dramas known for their dark and moody tones. Neurotic is chosen for the nervous nature supposedly apparent in Jewish folks made famous by the likes of Woody Allen. Hence the line, ‘A Noir-Otic Comedy’. Pure genius!
As if this line weren’t brilliant enough, a secondary phrase is added: ‘How he solves anything is a mystery’. Another strike of genius! The words ‘solves’ and ‘mystery’ play off each other perfectly in an attempt to explain the protagonist’s amateurish approach to crime solving. This is truly one of my current favorite ads.
FrankStilo - Copywriter Ready For Hire!
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Laptop MusicSkins designs for Hennessy Black MixMasters DJ program
The Ingenuity Behind Product Names And The Slogans That Make Them Cool
PRODUCT: Mustang
SLOGAN: It’s back, and it’s in a mood.
[sloh-guhn]
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
The Ford Mustang is a symbol of rebellion against your parents (even with the un-hip act of begging them to buy it for you in the first place), against society, even against the simple repetitive things of everyday life.
Why is the Ford Mustang synonymous with being cool? Go watch Steve McQueen in the 1968 Warner Bros. film, ‘Bullit’, and you’ll have your answer. You’ll also find what is virtually the best car chase scene in movie history, starring Ford Mustang, himself. And why should a Mustang be a ‘he’, anyway? Mustang Sally became a badass chick after Sir Mack Rice bought her a ’65.
Cool, in its most basic form, is dark, tough, slick, lone, and moody. It’s no secret, even to the seemingly not-so-cool corporate types at Ford. The company is smart to milk what everyone, albeit privately, wants: to be considered cool on any level. Who can blame any of us? This effin’ car is gorgeous!
With all due respect to Toyota, no one speeds up in a curious attempt to see who’s driving that Camry, but you would do it with a Mustang. It draws you in. The machine makes you think that not just anybody decides to drive one. There must be something very interesting about the mysterious motorist. The Holy Grail for any product is when it has been nurtured in such a way that it basically sells itself. This muscle car has been at this level since its inception decades ago. At the risk of sounding un-cool, it was literally born to be wild.
The beauty of this tagline is that it gives the car an instant personality. Cars don’t have moods, but cool does. Giving a product personality is a recipe for making it legendary. People connect a lot easier to something they can relate to, or even care for dearly. In essence, A Mustang isn’t a car anymore, but a physical manifestation of confidence. It’s a wingman, a right-hand man, even a savior. Only men with balls the strength of a Mustang’s steel would even think of approaching a woman driving a machine like this. It basically says, “Don’t mess with me. And if you do, you’d better be ready to back it up, brother!”
FrankStilo - Copywriter Ready For Hire!
The GAP, attempting to reinvent themselves decided to redesign their logo. There is nothing wrong with that, but everyone is making a big deal about how it generated negative feedback from customers all over the world, something the GAP should have expected. The real story is who in the world did the GAP hire that did such a poor job. Understand that if the GAP was a new company maybe this logo would be ok, but not with the company’s history of 20 years and its established brand in the market.
The real story is who designed the logo, what was the thought process, and how much did a company like the GAP pay? What a disappointment. If they put this kind of energy into their brand, I can only imagine how they think and feel about everything else.
The good thing, I suppose, is that due to the public’s feedback they decided to drop the new logo and keep the old one.
Twins are known to share a special bond. Since the artists are twins I felt an important need to express this connection. Design wise, the eye was the perfect thing to merge into one.
The eye of Loida, who’s facing left, is really the eye of Gara, facing forward.
K-Narias is a music group formed by Gara and Loida, twin sisters born and raised in Santa Cruz de Tenerife, Canary Islands, Spain.
K-Narias identify themselves with the urban genre, music that comes from the “street”. K-Narias fresh look, modern and sensual at the same time, makes them stand out among the very few female artists of the genre.
Awards:
Premios Ace Nueva York
Premios Fama
Premios Estrella
Premio CIT, Tenerfe
Grafica de oro en Mejico
Disco de oro en España
The Ingenuity Behind Product Names And The Slogans That Make Them Cool
PRODUCT: 4food
SLOGAN: De-junking fast food
[sloh-guhn]
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
It’s overwhelming, isn’t it? Green this and sustainable that.
In a sea of shallow and poorly executed marketing gimmicks developed by the fast food industry in hopes of finding ways to keep these establishments alive, one stands out as a formidable leader in the movement. Its name is 4food.
Kentucky Fried Chicken seems to have permanently abbreviated its name (KFC), only to become Kentucky Grilled Chicken when spelled out, while Mickey D’s is showing off its all-white meat products. In the end, as much as I love to peel the skin off of a fried chicken breast and marvel at the unmistakably delicious taste of a Big Mac, it’s still fast food, and not something you want to put your stomach through on a regular basis.
On to the slogan: While these chains are busy masking fast food, 4food is busy De-Junking Fast Food. The slogan makes a powerful statement. What I would consider the equivalent of a white glove slap as a precursor to a duel. I can almost hear the Colonel yelling, “Them’s food fightin’ words!”
What better way than to make your first appearance into this market than to straightforwardly admit you’re hear to trim some fat. The word ‘De-junking’ doesn’t just tell you what the goal is. It goes a bit deeper than this. ‘De-junking’ doesn’t mean they’re fixing a problem so much as they’re introducing the concept of healthy eating no matter how fast it’s made.
What’s cool about 4food is that they seem to also be in the business of de-junking urban society of its ingrained belief that quick, cheap, impersonal and bad-for-you, are characteristics of a fast food shop. A place devoid of truly personal and robustly tasteful choices in quick-pick dining.
The shop offers its visitors a health conscious choice of 5 breads, 8 patties, 10 condiments, 7 cheeses and other add-ons (each custom burger will run you a measly $6.50). Couple with a house made all-natural smoothie or soda and you’re good to go! Want to eat it there? Grab a spot in their stadium-like seating that promotes communal dining.
While the project is Adam Kidron’s (http://en.wikipedia.org/wiki/Adam_Kidron) baby, which also involves Michael Shuman, those responsible for nurturing it are like a who’s who of green this and sustainable that, with a couple of marketing gurus thrown in for good measure. Bill Niman of Niman Ranch (www.NimanRanch.com), the largest purveyor of natural meats in the U.S., Dr. Woodson Merrill, founder of the Beth Israel Center for Integrated Medicine, and Ed Winter, Chairman of Omnicom’s “Brand Activation” Agency (www.OmnicomGroup.com), and the folks at Tracy Locke (www.TracyLocke.com), a leading expert on the youth market in the U.S.
Give your body the bite-sized respect it deserves. You’ll walk away knowing you’ve experienced the future of express provisions.
Store #1 is located at 286 Madison, at the corner of 40th and Madison
Click to get the 411 @ 4food.com
FrankStilo - Copywriter Ready For Hire!
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
The Ingenuity Behind Product Names And The Slogans That Make Them Cool
PRODUCT: Tequila Avion
SLOGAN: Taste Elevated
[sloh-guhn]
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
Research is a bitch. I don’t do shots and shouldn’t need to explain why (still trying to remember why a certain “Big Bob” crammed a napkin-note asking me to call for a good time, in my pocket). But this is the beauty of advertising. If it’s a clever launch, the product will make even a hermit leave the confines of his woodland hiding place to see what all the hoopla’s about.
So, I’m driving on a main street in the Dominican Republic a few weeks back, and I see a billboard advertising Tequila Avion (TequilaAvion.com). Colors provide great information for the consumer. And a black billboard with silver-colored letters says the product is sophisticated and deserves a look-see.
Clever is the usage of the slogan (Taste Elevated) as an extension of the name. Avion, in Spanish, means airplane. Immediately I thought the obvious: the name was meant to tell the consumer that this tequila product is above the competition in its category. Right? Well, yes and no. The latter is true, but Tequila Avion, with its arsenal of three equally respectable flavors for the discerning shot lover (Silver, Reposado and Anejo), also happens to be owned by Marquis Jets (MarquisJet.com) magnates, Ken Austin and Kenny Dichter. Hence, Tequila Avion’s name choice.
On to the slogan: Taste Elevated. Again, so impressive was their fruitful attempt absolute to build a bridge between the company name and its slogan, albeit the obvious choice. The funny thing is, the taste is literally elevated. The company uses the highest geographically grown Blue Weber Agave, possibly in all of Mexico. At this level, the soil’s rich mineral content is greatly responsible for its distinct flavor. As an amateur wine enthusiast, I appreciate Avion’s high level of complexity. Smooth and oaky with floral hints, even downing the quickest of shots will leave your palate overloaded with a great variety of subtle flavors well after it settles in the ‘Reserved for Spirits’ space in your stomach.
If you’re caught up on the latest season of HBO’s hit show, Entourage, you’ll know Tequila Avion is all over the episodes. Why? The director happens to be an old friend of Dichter’s and, well, you can figure out the rest. Being a cable network, HBO doesn’t advertise product, which means that this blindingly shiny, golden opportunity came at NO cost to NO body!
I’m very impressed with the great attention to branding detail applied to the actual bottle, continuing its reference to air transportation terms. One side of the bottle reads, ‘Salida’ (departure), while the other reads, ‘Llegada’ (arrival).
Tequila Avion seems to have “taken off” (I couldn’t help myself) without a single glitch in its advertising approach.
FrankStilo - Copywriter Ready For Hire!
I am honored to have not 1 logo, but 2 logos included in Logolounge’s Master Library, Volume 2: 3000 Animal and Mythology Logos.
Each book is specialized in logos and focuses on themes like Initials & Crest, Animals, Birds and Mythology, Shapes and Symbols, Nature and Food and Arts and Culture. It’s published by Rockport who is probably THE publisher of logo design books in the world.
Author of the books are Bill Gardner and Catharine Fishel.
Bill Gardner is president of Gardner Design USA, and his work has been featured in many magazines and exhibits worldwide.
Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. She is the author of a number of Rockport books and writes for many international design magazines.
Click To View LogoLounge’s Master Library, Volume 2: 3000 Animal and Mythology Logos
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
Check out the BEHIND THE IDENTITY blog on the logo by clicking HERE.
Card specs:
Silky Smooth to the Touch • Durable – Tear and Water resistant • 16pt thick card stock • full color double sided • offset printing
check out the BEHIND THE IDENTITY blog on the logo by clicking here.